| OPSoftware
Catalog Questionnaire Results
|
| This message contains the
results of the OPSoftware catalog questionnaire.
|
| Criteria: |
| The questionnaire was sent to
IS group members only. Only one response per dealership was allowed. |
| Respondents: |
| The response rate, considering
the holiday period, was much higher than expected. The percentage of
respondents was well above the statistically significant point. |
|
| Question 1: How would you
best describe your CURRENT and ACTIVE catalog distribution to your
customers for the following catalogs? |
| The respondents were asked to
make selections in the following table. Shown are the numeric values of
each possible selection. |
| CATALOG |
I
DISTRIBUTE THIS CATALOG TO MOST OF MY CUSTOMERS |
I
DISTRIBUTE THIS CATALOG TO MANY OF MY CUSTOMERS |
I
DISTRIBUTE THIS CATALOG TO SOME OF MY CUSTOMERS |
I
DISTRIBUTE THIS CATALOG TO FEW OF MY CUSTOMERS |
I
DISTRIBUTE THIS CATALOG TO NONE OF MY CUSTOMERS |
| I
.S. B10000: |
4 |
3 |
2 |
1 |
0 |
| I
.S. B5000: |
4 |
3 |
2 |
1 |
0 |
| I
.S. B3000: |
4 |
3 |
2 |
1 |
0 |
| I.
S. Office Furniture: |
4 |
3 |
2 |
1 |
0 |
| Wholesaler
Big Book: |
4 |
3 |
2 |
1 |
0 |
| Wholesaler
Other: |
4 |
3 |
2 |
1 |
0 |
|
| Below is the average rating
given to each of these catalogs: |
 |
| IS
B10000 |
IS
B5000 |
IS
B3000 |
IS
Furniture |
Wholesaler
Big Book |
Wholesaler
Other |
| 0.08 |
0.18 |
1.72 |
1.02 |
3.20 |
1.53 |
|
|
| Question 2: How would you rate the
effectiveness, in terms of gaining and maintaining customer business, of
the different catalog offerings? |
| Even if you do not currently
and actively distribute a listed catalog, please provide your opinion on
what you believe the effectiveness would be if you were to actively
distribute the catalog. |
| The respondents were asked to
make selections in the following table. Shown are the numeric values of
each possible selection. |
| CATALOG |
VERY
EFFECTIVE |
SOMEWHAT
EFFECTIVE |
NOT
EFFECTIVE |
| I
.S. B10000: |
2 |
1 |
0 |
| I
.S. B5000: |
2 |
1 |
0 |
| I
.S. B3000: |
2 |
1 |
0 |
| I.
S. Office Furniture: |
2 |
1 |
0 |
| Wholesaler
Big Book: |
2 |
1 |
0 |
| Wholesaler
Other: |
2 |
1 |
0 |
|
| Below is the average rating
given to each of these catalogs: |
 |
| IS
B10000 |
IS
B5000 |
IS
B3000 |
IS
Furniture |
Wholesaler
Big Book |
Wholesaler
Other |
| 0.40 |
0.48 |
1.00 |
0.72 |
1.30 |
0.77 |
|
|